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This Week's Low-Down:

• 💸 Monax Labs’ Aspen to Empower NFT Creator Royalties

• 🚀 Justin Bieber’s ‘Company’ Music NFTs Grant Fans Royalties

• 👾 Google's Recent Advertising Policy Shift Embraces NFTs

• Failure to Tax the Metaverse ‘Will Create a Tax Haven’ — Harvard Legal Expert (Cointelegraph)

• Bored Ape Creator Giving Away Bitcoin in Ordinals Puzzle Game (Decrypt)

• Deadfellaz Unites with MetaMask to Premiere a Film Series (NFT Lately)

• 'Pixel Pioneer': Christie's to Auction Keith Haring Digital Art as NFTs (Decrypt)

• Ronaldo Teases NFT Plans While on a Lie Detector Test (Cointelegraph)

• Adidas Just Unveiled Its First Digital Artist Program, RESIDENCY (NFT Lately)

• What is The Otherside Metaverse? Kodas, Games & Promise (DappRadar)

• Deadfellaz Arise for Grand Boss Battle Game Jam in The Sandbox (NFT Plazas)

• From Trading Cards to Digital Assets: Understanding the Sports NFTs Markets (NFT Evening)

• Airline Giant Sets New Altitude with Polygon NFT Loyalty Program (NFT Lately)

• Sorare Launches AR-Equipped 3D Digital Football Player Cards (Decrypt)

• Las Vegas Sphere Puts Refik Anadol On Every NFT Trader’s Wishlist (DappRadar)

Trending Collections on OpenSea:

• ZOGZ Editions by Matt Furie [Floor Price - <0.01 ETH]

• Parallel Alpha [Floor Price - 0.12 PRIME]

• IRL PUNKS [Floor Price - <0.01 ETH]

Monax Labs’ Aspen to Empower NFT Creator Royalties

Following the backlash of OpenSea making creator royalties optional, Monax Labs' Aspen is on a mission to assist NFT creators in enforcing such fees.

• Although Aspen can't ensure on-chain royalties, it provides tools to manage who can tap into additional features related to NFTs based on whether royalty fees have been paid or not.

• The platform prioritizes these extra features over the art itself, enabling creators to restrict access to encourage royalty payments.

• Furthermore, Aspen advises creators to focus on delivering added value, presenting an alternative income stream in an environment whereby royalties are not strictly enforced.

• During its introductory phase, Aspen doubled Consortium Key's revenue by motivating 90% of its token holders to comply with royalty fees.

• Monax contends that adequately compensating creators is crucial for the sustainability and growth of the Web3 ecosystem — and rightly so!

Justin Bieber’s ‘Company’ Music NFTs Grant Fans Royalties

anotherblock is releasing Justin Bieber’s hit song ‘Company’ today, owing to a recent collaboration with the song’s music rights owner, Axident. Fans of the teen idol can soon own a 1% share of the streaming royalties, with royalty valuations powered by Unchained Music.

• Bieber’s track Company has already proved its popularity off-chain, reaching Australia's top 40 and garnering over 500 million streams.

• Shortly playable through NFTs, fans can not only tune into the song but also receive financial returns.

• Following success, anotherblock has already granted fans access to royalty shares in major songs from its catalog, including tracks from The Weeknd, Rihanna, Martin Garrix, Alan Walker and Offset.

• There will soon be a limited supply of 2,000 NFTs, so don’t miss out!

Google's Recent Advertising Policy Shift Embraces NFTs

Google is making a change to its advertising policy: from September 15, it will finally start supporting ads for NFT gaming!

• Google’s NFT ads will be permitted for Web3-based games that offer in-game items like virtual apparel, weaponry, or armor to enhance the gaming experience.

• Ads promoting games whereby players can wager or stake NFTs for rewards, including cryptocurrencies and other NFTs, will remain banned.

• To advertise gambling-related content that integrates NFTs, developers and publishers must comply with Google's Gambling and games policy and obtain proper Google Ads certification.

• Google initially banned all cryptocurrency-related advertising in 2018 but has since softened the ban to allow some registered cryptocurrency exchanges and wallets to advertise on its platform.

Today's edition was written by Leah Alger.

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