LoTM is Live!

Pudgy Toys hit 2k Walmarts, LoTM is live, & Bitcoin Ordinals propose new token!

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This Week's Low-Down:

  • 🐧 Pudgy Penguins’ Toys Hit 2,000 Walmart Aisles

  • 👾 The Otherside's 'Legends of the Mara' Has Officially Launched

  • 🧐 Bitcoin Ordinals Creator Proposes 'Better Alternative' to BRC-20

What's Happening Header
  • BAPE and BAYC Collaborate for Next-Level Streetwear Attire (Bitcolumnist)

  • Exploring Umoja, the NFTs that Transform Lives in Uganda (NFT Lately)

  • UK Politicians Don Metaverse Avatars as they Share Web3 Roadmap (Cointelegraph)

  • Top 6 Web3 Games Lighting up the Ronin Blockchain (NFT Plazas)

  • Milan Fashion Week Showcased NFT-Linked Designer Shoe (nft now)

  • Moonbeam Token ‘GLMR’ Surges by 50% Following Upbit Listing (Bitcolumnist)

  • Paris Fashion Week AR Kiosks Turn Visitors Into Runway Models (Decrypt)

  • Why All 10,000 OnChainMonkey NFTs Will Move From Ethereum to Bitcoin (CoinDesk)

  • VeeFriends Joins Mattel for Skeletor and Skilled Skeleton Alliance (NFT Plazas)

  • Couple Faces Trial After Accidentally Receiving $6.7M from Crypto.com (nft now)

  • My Pet Hooligan Goes Full Throttle with September Public Launch (NFT Plazas)

  • Play-to-Earn Games are the Reason ‘Real’ Gamers Hate Crypto: Atari Founder (Cointelegraph)

Trending Collections on OpenSea:

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Pudgy Penguins’ Toys Hit 2,000 Walmart Aisles

Pudgy Penguins has expanded into the physical world by launching its Pudgy Toys collection in a whopping 2,000 Walmart stores in the U.S.

  • Each Pudgy Toy comes with a birth certificate that allows users to claim unique traits for their digital 'Forever Pudgy' character in Pudgy World.

  • Pudgy World is an online virtual world built on the zkSync Era blockchain.

  • Walmart, the largest retailer in the U.S., will now sell Pudgy Toys alongside other consumer brands.

  • Pudgy Penguins has achieved $400 million in sales since its launch in 2021, using social media and experiential marketing to engage its audience.

  • This move by Pudgy Penguins to sell physical products in recognized retail stores like Walmart demonstrates how NFT collections can connect with mainstream audiences.

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The Otherside’s ‘Legends of the Mara’ Has Officially Launched!

The Otherside’s highly-anticipated Metaverse venture, ‘Legends of the Mara’ (LoTM), is finally live in beta, offering a distinctive gaming adventure that blends card collectibles with idle tapping gameplay.

Here’s what to expect:

  • The open beta introduces Otherside and its inhabitants, Koda, Mara, and Kodamara.

  • Players can hatch Mara, trade Sediment Fragments, and battle the ‘Shattered’ for rewards, including spaceship crafting items and NFTs.

  • Oda characters are vital, enabling players to hatch and assign Mara to their Otherdeed based on its Environment Tier.

  • Note: Access to the open beta is token-gated for NFT holders only — the floor price of Otherdeed Expanded assets on OpenSea is $405.07 (0.25 ETH).

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Bitcoin Ordinals Creator Proposes ‘Better Alternative’ to BRC-20

Bitcoin Ordinals creator Casey Rodarmor proposes 'Runes' as an alternative to the BRC-20 token standard.

  • BRC-20 tokens reached a $1 billion market cap within two months, but it’s criticized for causing UTXO proliferation on the Bitcoin network.

  • Runes is suggested as a UTXO-based alternative, with the aim to minimize the creation of "junk" UTXOs and promote responsible UTXO management.

  • Casey Rodarmor believes that a well-designed fungible token protocol for Bitcoin could bring transaction fee revenue, developer interest, and more users to the network.

  • Trevor Owens, co-host of The Ordinals Show, has offered $100,000 from the Bitcoin Frontier Fund to developers who can implement a Rune application, potentially advancing Rodarmor's proposal. 👇

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Today's edition was written by Leah Alger.